After finishing a $2.5 billion transformation of its flagship brand, Choice Hotels on Thursday unveiled a new prototype for its Comfort properties. Dubbed Rise & Shine, the prototype will be available ... Choice Hotels International will upgrade the company’s Comfort Inn and Comfort Suites brands, and may deflag many as 10% of the brand’s lesser-performing hotels.

Understanding the Context

Choice Hotels, which franchises more ... Yahoo Finance: Choice Hotels International Announces New Enhancements to Breakfast Offerings at Comfort and Country Inn & Suites by Radisson to Sharpen Brand Distinction, Elevate Guest Experience Choice Hotels International Announces New Enhancements to Breakfast Offerings at Comfort and Country Inn & Suites by Radisson to Sharpen Brand Distinction, Elevate Guest Experience Business Travel News: Choice Hotels Allots $40 Million To Jumpstart Comfort Brand Overhaul Choice Hotels International is putting up $40 million to accelerate renovations across its Comfort Inn and Comfort Suites brands, the company announced on Tuesday. Choice last year launched its ... Yahoo Finance: Choice Hotels International Introduces Sharpened Brand Identities and Refreshed Brand Prototypes for Comfort and Country Inn & Suites by Radisson Choice Hotels International Introduces Sharpened Brand Identities and Refreshed Brand Prototypes for Comfort and Country Inn & Suites by Radisson Travel News: CHOICE HOTELS EMEA UNVEILS FIRST HOTEL TO COMPLETE BRAND REFRESH AT THE COMFORT HOTEL PRAGUE CHOICE HOTELS EMEA UNVEILS FIRST HOTEL TO COMPLETE BRAND REFRESH AT THE COMFORT HOTEL PRAGUE Photo Credit: The lobby of a renovated Comfort Inn.

Key Insights

All of Choice Hotels' Comfort system will have new, updated looks by the end of 2019. Choice Hotels Choice Hotels is showing a lot of patience with ... Choice Hotels, which owns a number of budget lodging brands, including Comfort Inn, is getting more aggressive in its attempt to acquire its rival Wyndham Hotels. On Tuesday, Choice said it will ... TORONTO, /CNW/ - Choice Hotels International, Inc.

Final Thoughts

(NYSE: CHH), one of the world's leading hotel companies, awarded the Comfort Inn & Suites in Campbell River, British Columbia the ... NORTH BETHESDA, Md., /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, is refreshing its complimentary breakfast program at ... Choice Hotels EMEA, the 100% franchise focused hotel company, has today unveiled the first property within its portfolio to have undergone a major transformation as part of the group’s regional brand ... Choice Hotels continues to grow in the domestic market, with a particular focus on the midscale and upscale segments. It's likely to add more brands soon.

Choice Hotels International is one of the ...